Is unconscious manipulation of the consumer any different from regular marketing and advertising?

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 Adverts surround us almost everywhere: we see them while scrolling through social media; watching the TV; checking e-mails and moreover even outside home during a family walk, banners and billboards show up and seduce us to purchase various products or services. Most of the time customers are not aware of the fact they are being manipulated.Advertisers use psychology methods to influence on a client. They do not only store data about customers’ preferences and personal information but they place kids and pets in ads because they are perceived as innocent and we are emotionally bond to them, they mislead us by using asterisks (for various notifications and warnings in small, barely readable fonts) and wordplay and they even hire actors to play fake doctors and specialists.Standard marketing should be unharmful and a consumer should be fully aware of all its aspects, because manipulation of unaware consumers is dangerous for them and unethical as well. Consumers have right to be fully informed of ads objectives because commercials influence us on a huge scale and they often change our decisions on buying something.

 


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